Data analytics & project management professional (Telenor Pakistan / PMCL Jazz) turned Information Systems researcher — studying how project risk constructs drift under contextual pressure.
Current manuscript, Contextual Construct Drift, examines construct validity in World Bank project reporting — testing whether overconfident language about unmet objectives emerges during implementation, or only appears in hindsight. Case analysis is grounded in ISRs, ICRs, and IEG reviews from the Punjab Skills Development project (P130193). The work draws on construct validity theory and the contingency theory of project risk, and speaks to work on context-naive LLM-based construct detection.
Developed and automated commission & payout dashboards, improving reporting efficiency by 30% with real-time visibility into sales and revenue. Led end-to-end KPI and incentive management for nationwide B2B channels at 100% accuracy. Delivered data-driven insights that shaped sales strategy and incentive design.
Led a cross-functional team of 11 to streamline data collection, improving project risk-tracking efficiency by 90%. Built real-time dashboards for executive management to speed up decision-making on project performance and KPIs.
Project analytics, reporting, and performance analysis; developed automated dashboards that improved reporting efficiency by 95%.
Defined product strategy, roadmap, and priorities aligned to customer and business goals. Bridged business and technology teams through backlog management and agile ceremonies. Used data insights and market/customer research to enhance digital products and user experience.
Web and mobile application testing — test planning, case design and execution, API testing, and functional, sanity, and regression testing. Managed bug tracking and issue verification.
Home tutoring, personal assistance, and front-desk management — supporting family income while building communication, organization, and multitasking skills across diverse client relationships.
Thesis: Bending Without Breaking — Impact of Resilience on Project Management. Quantitative, survey-based study using regression and hypothesis testing to assess how individual and organizational resilience shape project outcomes under uncertainty. Findings confirmed resilience significantly improves adaptability, risk management, and project performance. Tools: SPSS, MS Excel.
Presented: Bending Without Breaking — Examining the Effects of Social Capital on Individual Resilience, Project Citizenship Behavior, and Project Performance.
Member, Institute of Cost & Management Accountants of Pakistan (AFA–ICMAP). Volunteer, COVID-19 Support Club (2019–2023) — coordinated relief funds for children's education and food support. Competitive debater at school and undergraduate level; badminton player with local tournament wins.